Tire Rack wanted a highly visible “stunt” to create some buzz around the brand. So we aligned them with the kings of the trick shot, Dude Perfect. Through a collaborative effort with the “dudes,” we helped concept, negotiate, and execute the Tire Rack/Dude Perfect “Stunt Driving Battle.” The Dude Perfect partnership not only introduced Tire Rack to the world of influencer marketing, but it also helped promote the Tire Rack brand to a very elusive group of Millennial men. Since publishing the final stunt video on May 1, 2017, on Dude Perfect’s YouTube channel, it has been viewed more than 64 million times. Feel free to add to that total and check out our handy work below.