Shamrock Farms, a regional dairy provider based in Phoenix, Arizona, enlisted our help to launch their new protein drink, Rockin’ Protein. With stiff competition from deep-pocketed, national protein brands like Muscle Milk and Core Power, we focused our attention on Shamrock Farm’s home state of Arizona where the brand is known and loved. This led us to negotiate official and exclusive partnerships with both the Arizona State Sun Devils and The University of Arizona Wildcats.  We placed Rockin’ Protein branding across collegiate sporting events for both schools and used our official status to integrate school logos into our outbound advertising, allowing us to extend our affiliation to the thousands of U of A and ASU alumni and fans living in the state of Arizona.